WHAT:
The magic of Macy’s Believe campaign returns for the eighth year to celebrate the season’s spirit of generosity and goodwill, all while benefitting Make-A-Wish. From November 6 through December 24, “Believers” of all ages can bring their stamped letters to Santa to their local Macy’s store or send a letter by visiting macys.com/believe. For each letter received, Macy’s will donate $1 to Make-A-Wish, up to $1 million, to help grant the wishes of children with life-threatening medical conditions.
Join Make-A-Wish® Greater Pennsylvania and West Virginia as volunteers and local wish families head to The Mall at Robinson Macy’s to celebrate the magic of Believe this holiday season. At the celebration, those in attendance will be encouraged to share why they believe while taking part in their own letter writing to Santa. The celebration will bring everyone together and kick-off the spirit of the season with a “selfie station” – where folks can share what they believe in – festive props, a DJ and delicious holiday cookies.
The featured wish children include 16-year-old Zack, who, at age six, wished for a T-rex dinosaur in his backyard, and has since founded his own event, Make-A-Move for Make-A-Wish, raising $160,000 in just four years. 19-year-old Francesca, who wished to be a fashion blogger at LA Fashion Week, will also join the celebration. Today, Francesca serves as marketing intern for the local Make-A-Wish chapter.
MORE:
Since 2008, Macy’s Believe campaign has inspired customers across the country to participate, resulting in more than $10.8 million donated to Make-A-Wish.
In addition to the letter writing program, customers can join the Believe celebration this year through other campaign elements, including a heartwarming film to celebrate the season, seventh annual National Believe Day, “Yes, Virginia” animated special, and a school musical program. Visit macys.com/believe to learn more.
WHEN:
Saturday, November 7
12:00 p.m. – 2:00 p.m.
WHERE:
The Mall at Robinson, Macy’s Entrance, Level 2
100 Robinson Center Dr.
Pittsburgh, PA 15205