– Los Angeles-based entrepreneur, speaker and small business expert, Rieva Lesonsky (@Rieva) will provide insights and answers to questions from Pittsburgh-area small business owners via Twitter in Building Bridges for Business’ (@bridges4biz) monthly TweetChat on January 15, 2013 at 7 PM EDT. The Tweetchat is sponsored by True Fit. Lesonsky, who is co-founder and CEO of GrowBiz Media and SmallBizDaily.com and served as the editorial director at Entrepreneur magazine for over 20 years, will offer information and resources on securing capital, networking, marketing strategies and women’s entrepreneurship in a free one-hour online event. Her expertise on the subject has led to frequent national media appearances, such as the Today Show, Good Morning America, CNN, Fox Business News, The Martha Stewart Show and Oprah. “Rieva has made small business her business,” said Linda Handley, founder, Building Bridges for Business. “Through her career as a small business writer and editor and also as an entrepreneur, she has demonstrated a passion for small business success. We look forward to working in conjunction with her to provide our local small business owners with valuable insights that will help them ignite further success for themselves.” The virtual event, which is aimed at providing valuable, free resources for small business owners, will feature Lesonsky, who will answer a set of questions from Building Bridges for Business and other questions posed by entrepreneurs from the region and can be followed live using hashtag #smallbizpgh on either twebevent.com or tweetchat.com. ABOUT BUILDING BRIDGES FOR BUSINESS Based in Pittsburgh, Pa., Building Bridges for Business aims at empowering and educating the region’s small business leaders by providing resources to start, manage, grow and promote their businesses. For more on the event, visit Building Bridges for Business’ homepage at www.buildingbridgesforbusiness.org, follow Building Bridges for Business (@bridges4biz) on Twitter or contact Building Bridges for Business by e-mailing info@buildingbridgesforbusiness.org. ABOUT RIEVA LESONSKY Rieva Lesonsky, founder and CEO of GrowBiz Media, is a widely recognized small-business expert and author of the bestselling book Start Your Own Business. Former Editorial Director of Entrepreneur Magazine, Rieva has been meeting with, consulting to and speaking to America’s SMBs—and the big corporations that want to reach them—for over 25 years. This experience has given her an inside perspective on what entrepreneurs want, how to connect with them, and how to help them grow successful businesses. Rieva has worked with B-to-B marketers including American Express, Dell, State Farm and many others, and with organizations including ASBDC, SCORE and the SBA, to market to and educate entrepreneurs. She is nationally renowned small business speaker who has appeared on the Today Show, Good Morning America, CNN, Fox Business News, The Martha Stewart Show and Oprah. About TrueFit Enabling Innovation™. It’s not just a tagline—it’s what we do and why we exist. TrueFit is an innovation firm that helps entrepreneurs and enterprise-level companies bring new product ideas to market—quickly. We believe innovation is essential for the community to flourish and thrive. Helping entrepreneurs, companies, and organizations bring new ideas to market–quickly. From the raw idea on the back of a cocktail napkin, to an enterprise-level release ready for development, Smartphone, Web, Social Media and Commercial Software apps come to life through our proprietary Idea Launch™ methodology. Dialing up the value of your idea to get investment funding, or to gain executive approval. TrueFit helps you take a product idea from vision to reality. From the whiteboard to the marketplace: www.truefitinnovation.com.
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