To mark the occasion, Macy’s will offer a double donation for all letters to Santa collected in stores and online at macys.com/believe on Fri. Dec. 11
Magical wishes will be granted to children across the country with life-threatening medical conditions, as Macy’s and Make-A-Wish celebrate the seventh annual National Believe Day on Friday, Dec. 11. A day devoted to observing the season’s spirit of generosity and goodwill, more than 50 “Wishes Across America” will be granted and Macy’s will mark the day with a double donation for the iconic Believe letter writing campaign.
“National Believe Day is the cornerstone of our Believe program, where we offer double the donation for Santa letters collected and grant wishes to children nationwide, making a life-changing impact on their families, friends and local communities,” said Martine Reardon, Macy’s chief marketing officer. “We’re excited to see the response from our associates and customers, and hope to again extend our campaign goal and raise an additional $1 million for Make-A-Wish.”
All season long, Macy’s has invited customers to drop their stamped letters to Santa at their local Macy’s store or send a digital letter via macys.com/believe. Macy’s will donate $1, up to $1 million, to Make-A-Wish for every letter collected through Dec. 24. New for this year, letters sent to Santa through Macy’s Wish Writer™ stylus and app also benefit Make-A-Wish. Available for $14.99 at approximately 600 Macy’s stores and on macys.com, the Wish Writer is a fun way for kids to play games and write a magical letter to Santa. One dollar from each stylus purchase will also go to Make-A-Wish.
National Believe Day
For every letter sent on National Believe Day, Macy’s will offer a double donation – providing an additional $1 to Make-A-Wish, up to an extra $1 million, above the existing $1 million campaign goal.
The Believe campaign was inspired by the true story of 8-year-old Virginia, who wrote a letter to the New York Sun newspaper in 1897 asking about the existence of Santa Claus. The paper’s response, “Yes, Virginia, there is a Santa Claus …,” written by Francis P. Church, became one of the most famous newspaper editorials of all time. Since 2003, Macy’s has raised $90 million for Make-A-Wish, with $10.8 million donated through the Believe campaign.