PRESENTED BY: JANET L. HEDRICK, CFRE
In the past decade, marketing has become more focused on “the experience” to entice customers to make purchases, and more importantly to encourage customers to become repeat buyers. Like automobile companies in promoting “the experience” of driving a car rather than marketing its specific features, institutional advancement and development staff need to focus on “the experience” of giving.
Development officers need to make sure donors have the kind of giving experience that they want to repeat. Part of a meaningful giving experience is what happens after the gift, including the acknowledgement, recognition, and stewardship and much more.
Please join us for the July AFP Western Pennsylvania Chapter Meeting, The Power of the Donor Experience, presented by Janet L. Hedrick, CFRE on Thursday, July 15, 2010. The meeting will begin at 11:30 a.m. at The Rivers Club, Oxford Center, 301 Grant Street, Pittsburgh, PA.
Participants in the will learn how to make the donor experience distinctive and engaging for their nonprofit organizations.
BIOGRAPHY
Janet L. Hedrick, CFRE, is a senior associate in the Washington, DC, office of Bentz Whaley Flessner. Her areas of expertise include planning, implementation, and evaluation of annual, capital, and planned giving programs; assessment and enhancement of donor relations and stewardship programs; and training and motivating campaign volunteers and development staff.
Registration & prepayment are required by July 9, 2010. For more information, or to register online, please visit our website at www.afpwpa.org